Pirawna implemented a comprehensive growth strategy that began with a full conversion optimization rate sprint, which included updating the brand’s imagery and copywriting to enhance product visibility and appeal. Pirawna also restructured the client’s advertising budget, eliminating inefficient spend and redeploying capital toward acquiring new customers and dominating competitor keywords and ASINs.
Within just 6 months, the results were dramatic: the client’s sales increased by 330%, driven by improved conversion rates and a shift in focus to new customer acquisition. By the 12-month mark, sales had grown by an impressive 373%, while the ad budget was reduced by 16%, optimizing the return on investment. Pirawna’s strategy also boosted the client’s Subscribe and Save program, growing subscriptions by 14x in one year. Ultimately, this transformed Amazon into an incremental sales channel, allowing the brand to reach customers who were previously unfamiliar with their products.
