about pirawna
who we are
- We're a specialist Amazon agency
- We like to be hyper-aggressive
- We put our clients first
- We believe leaders empower their team
"Do more than is required.
Do it faster than anticipated.
Do it better than expected."
-Benjamin Franklin
what we believe
Pirawna isn’t just a marketing agency—we’re a team built on principles that drive success. Our culture is grounded in values that set us apart in the Amazon space:
ultra-proactive communication
We’re here when you need us. Whether by text, call, or Slack, our team is always responsive, making sure you’re never left in the dark.
“sales solves all problems” mindset
We prioritize strategies that drive results, focusing on measurable outcomes that directly impact your bottom line.
conversion-first methodology
By optimizing for conversion first and traffic second, we ensure that every marketing dollar is used efficiently and effectively.
hyper-aggressive growth strategies
Our bold, competitive tactics help you outpace competitors and capture more market share in the ever-changing Amazon landscape.
collaboration and excellence
We hire only 100% A-players—people who are experts in their field, love to collaborate, and are committed to being true team players.
about pirawna: your partner for Amazon success
At Pirawna, we’ve spent the last 8+ years perfecting the art of driving growth for brands on Amazon. As Amazon marketing specialists, we’ve helped countless businesses thrive in one of the world’s most competitive marketplaces. With a client-centric and principle-focused approach, we deliver strategies and results that maximize profitability and long-term success.
Our team of 60+ skilled professionals, all 100% US-based, is dedicated to providing the expertise, communication, and high-touch service you deserve. Unlike the 99% of our competitors who rely on offshore labor, we believe in a zero-labor offshore policy, ensuring that every detail of your business is handled by dedicated, hands-on experts.
Backed by Caldicot Capital, our private equity partnership enables us to combine innovation, stability, and cutting-edge tools to deliver measurable growth for every client.
How we are different
We optimize Amazon workflows to drive results, but we specialize in capturing competitors’ branded traffic through programmatic targeting campaigns.
Everyone else does the opposite. They run some automatic campaigns, harvest the keyword reports for insights, and then break those out into manual campaigns.
We start by optimizing for conversion first, traffic second –> and then aggressively attack competitor brand keywords to drive revenue. Not only does this result in a more efficient allocation of marketing capital, but by proactively getting after it we can save brands time + money.
100% Amazon Focused
Most firms try to be half good at a lot of things. We specialize in being skilled experts at one thing, that’s Amazon.
Global Amazon Expertise
From campaign creation for the US marketplace to inventory forecasting for the UK marketplace, you name it - we’ve done it.
Based in the USA
Keep your account 100% secure by never worrying about who is accessing your account or from where.
Dual-Portal Experts
We have dual-portal experience in every subcategory on Amazon, but especially on both Vendor Central and Seller Central.