Meet Our Team

pirawna is powered by an amazing team of Amazon specialists

meet our team of Amazon specialists

Jed Rawson

Co-Founder & Chief Executive Officer

Jed is the visionary and the backbone to the #1 accelerator for Amazon revenue. Jed has successfully propelled clients to generate $1 billion+ in Amazon revenue. Outside of the office you can find Jed searching for the latest and greatest memes and traveling the world with his double doubles (two sets of twin girls!) in tow.

Miki Rawson

Co-Founder

Miki, co-founder of pirawna with Jed, swapped spreadsheets for startups, using her sharp skills in project management and financial planning to help build the business from scratch—all while juggling 2 sets of twin toddlers. The financial rock and multitasking maestro behind pirawna’s success, Miki’s grit and smarts turned chaos into thriving commerce. She's skilled at pottery, and enjoys her gym time, goldendoodle, and spending time her 4 girls.

Mitch Jensen

Chief Operating Officer

Mitch is entrusted with the strategic oversight of 120+ Amazon businesses, collectively generating an impressive annual revenue of +$500 million. Mitch’s expertise lies in navigating the complexities of the Amazon marketplace, optimizing operations, and implementing strategies that consistently contribute to the remarkable success of these ventures.

Nate Rohner

Chief Revenue Officer

Nate, pirawna’s Chief Revenue Officer and head sales guy, knows how to close deals and crack jokes in equal measure. With a background in accounting, he’s got the numbers game locked down, but his true passion lies in connecting with people—and maybe catching waves. A proud dad of three and a fan of surfing and lobster diving, Nate brings energy, humor, and drive to keep pirawna riding high.

Maddie Stone

President of Operations

In the 6 years she's been with the team she's done all things Amazon, but she specializes in grocery, pet, and beauty categories. Maddie assists new clients in onboarding smoothly and efficiently. In the moments she's not thinking about Amazon, Maddie spends time with her dog, our Chief Dog Officer, Titus!

Shaina Jensen

VP of Marketplace Strategy

With 7+ years at pirawna, Shaina has done it all in the Amazon ecosystem! She thrives on growing revenue & profit for brands + attacking competitive marketplaces with intelligence, energy, and cutting-edge strategies. Shaina is also our resident meme queen, and will challenge anyone to a friendly typing speed competition!

Ryan Diehl

VP of Business Development

With 6+ years at pirawna, Ryan has seen it all, done it all, and crushed it all in the Amazon ecosystem! He is a revenue-growing, competition-slaying machine armed with strategies so sharp they’d make a Samurai jealous. Now, he is diving into the dark side, connecting with brands and showing them why partnering with pirawna is their ticket to Amazon Success. If you are ready to TAKE OFF on Amazon, Ryan’s got you covered.

Jordan Seefeldt

Sr VP of Marketplace Strategy

In her 5+ years at pirawna, Jordan has worked in almost every Amazon category, and has since developed a speciality in health, beauty & personal care. She leads our San Diego team and manages select top-tier clients. In the moments she's not thinking about Amazon, she spends her time skiing, making Japanese food, and spoiling her cat Eevee.

Kevin Lillicrop

VP of Marketplace Strategy

Meet Kevin Lillicrop, Director of Brand Growth Strategy! Kevin brings a wealth of experience to the table and heads up our lively team in sunny San Diego. With a knack for turning the ordinary into extraordinary, he's the strategic force behind multiple brand success stories. From sports nutrition to beauty, grocery, and more – Kevin's been there, done that, and made it all a blast!

Jess Tisdell

VP of Marketplace Strategy

Jessica has a strong background in project management that she utilizes to take her clients to the next level. Jessica manages a varied portfolio and assists with team development. When she’s not at work, you can catch Jessica country two-stepping with her husband, hitting the gym, and exploring the outdoors with her pups.

Sandra Callopy

Director of Marketing

Sandra, Director of Marketing at Pirawna, has been enhancing SEO and content from the San Diego office for 5 years. Originally from the Boston area, she loves skiing, live music, hot yoga, and sipping on Dunkin' Donuts iced coffee.

Hannah Rawson

Director of Finance

Hannah's the chameleon of pirawna! As the Director of Finance, she wears all the hats and keeps the administrative side running. She has a background in Hospitality/Administration, loves to make employees feel appreciated, and keeps the office organized. During her off hours Hannah can be found going for a jog, hitting the gym, or tackling a 1000-piece puzzle.

Our culture is built on principles that drive results and keep us ahead of the competition:

Ultra-Proactive Communication: Our team is available through text, call, or Slack anytime, ensuring you’re never left waiting for answers or updates.
Client-Centric Focus: Your success is our mission. We’ve adopted a “sales solves all problems” mindset, prioritizing solutions that fuel your revenue growth.
Optimized Efficiency: By applying our conversion-first, traffic-second methodology, we maximize the effectiveness of every dollar you invest.
Hyper-Aggressive Growth Tactics: We take pride in our competitive, bold strategies, leveraging data-driven decisions to outpace competitors and capture market share.
Collaboration at Its Core: Our team is made up of 100% A-players who are not just skilled but are also great collaborators with a true team-player mentality.

what sets our team apart

At Pirawna, we don’t just work with Amazon sellers—we partner with them to drive growth and deliver results that make an impact. With over 8 years of experience in the e-commerce space, our team of Amazon marketing specialists has perfected the art of navigating the competitive jungle of online marketplaces. Backed by 60+ talented professionals, we take pride in being a 100% US-based workforce, ensuring hands-on, high-quality service for every client.

visit our offices

Unlike 99% of our competitors, who rely heavily on offshore labor, we provide a zero-labor offshore experience. You can trust that our team is dedicated, accessible, and fully integrated with your business goals. Supported by Caldicot Capital, a leading private equity partner, we combine financial stability with innovative strategies to scale your Amazon success.

pirawna careers

Join our team of Amazon specialists by applying online.

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about pirawna

Behind the scenes at a top Amazon agency

about us