Amazon Services for Sellers at Every Stage
From account setup and management to PPC, DSP, and international expansion, Pirawna's Amazon marketing services cover every stage of growth.
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Amazon account
setup
Not selling on Amazon yet? We help with brand registry, set up your seller account and get your products live fast.
inventory forecasting
We tell you exactly when and how much inventory to ship into Amazon FBA, before you stock out or over-order.
Accurate Amazon inventory forecasting is the difference between capturing demand and funding dead stock. Every stockout costs you sales velocity, keyword ranking, and Buy Box share you’ll spend months rebuilding. Every overstock ties up cash and racks up FBA storage fees and aged inventory surcharges.
Our Amazon inventory management approach includes:
- Manual velocity overrides — set your own sales velocity when historical data doesn’t reflect where the product is headed
- Short-term trend modeling — catch accelerating growth early and reorder ahead of the curve
- Growth-adjusted forecasting — build planned promotions, new marketplaces, and PPC scale-ups into your replenishment math
- Restock limit and IPI planning — keep your Inventory Performance Index healthy so Amazon doesn’t cap your storage
- Lead time buffering — factor in supplier and freight timelines so reorder points reflect reality
demand forecasting
Know what you’re going to sell before you have to pay for it.
Amazon demand forecasting projects your anticipated sales based on current trajectory, seasonality, and category trends. So, Prime Day and Black Friday Cyber mMnday become planned events instead of scrambles. We model the highs and the lows, then build a sales forecast your supply chain, cash flow, and ad budget can all be planned around.
Don’t get caught unprepared. Our demand planning keeps your business on track for its revenue targets and gives you a defensible number to take to your 3PL, your lender, or your board.
account health & compliance monitoring
We monitor your Account Health dashboard, policy warnings, and IP complaints daily, and resolve them before they become suspensions.
One suppressed listing or ASIN-level policy flag can erase a month of growth. We handle Seller Central case management, appeals, plan-of-action documents, and Brand Registry enforcement so your account stays live and your listings stay indexed.
profitability & reporting
True-profit reporting per ASIN – after fees, ads, returns, and freight.
We build reporting that shows contribution margin by ASIN, TACoS trends, and where your money is actually being made or lost, so pricing and ad decisions stop being guesswork.
Amazon account management
We do full catalog management, variation fixing, inventory and support cases and reporting efforts.
product listing optimization
We optimize your listings for the highest conversion rate possible – and for how shoppers actually search right now.
High-level Amazon SEO copywriting puts your products in front of customers searching for exactly what you sell. We build titles, bullets, backend search terms, and A+ content around real keyword data, then optimize for contextual relevance, because Amazon’s AI shopping assistant reads your full listing, reviews, and Q&A to decide whether your product genuinely fits what the shopper asked for.
What’s included:
- Keyword research and search-term mapping across your full catalog
- Title, bullet, and description rewrites built for both indexing and conversion
- Backend search terms, attributes, and structured data completion
- A+ Content, Brand Story & Brand Store development
- Answer Engine Optimization (AEO) – long-tail, conversational, problem-solving copy that AI shopping agents can quote
- Image and video stack recommendations, plus mobile-first layout checks
- A/B split testing
product innovation and opportunitiy research
We turn Amazon trend data into your next product.
Using category demand data, competitor gap analysis, and review mining, we identify what your market is asking for and not getting. Whether you’re improving an existing SKU, filling a variation gap, or launching into an adjacent category, we pressure-test the idea against real search volume and competitive density before you spend on tooling.
Looking to expand your reach or bounce entrepreneurial ideas around? We’ll help you find the whitespace and build the roadmap to own it.
catalog structure and variation fixing
Broken parentage, split variations, and duplicate ASINs quietly bleed reviews and ranking.
We merge, split, and rebuild variation families, resolve duplicate listings, recover hijacked ASINs, and clean up flat-file damage — consolidating your review equity where it belongs.
Amazon advertising
We manage Amazon Sponsored Ads and DSP campaigns to lower ACoS, improve ROAS, and scale your brand profitably.
PPC scaling
We manage and scale your Pay-Per-Click strategy to drive customer acquisition and keep shoppers moving through the funnel.
With average Amazon CPCs continuing to climb, spraying budget across broad match no longer works. We build structured campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV, then optimize on the metrics that decide whether you’re actually growing: TACOS, new-to-brand revenue, and contribution margin per ASIN.
Our Amazon PPC management includes:
- Full account audit and campaign restructure
- Keyword harvesting, negative-keyword sculpting, and search-term isolation
- Bid and placement optimization on a defined cadence
- Product targeting, competitor conquesting, and defensive brand bidding
- Sponsored Brands video and Brand Store traffic strategy
- Launch and honeymoon-period ranking campaigns
- Transparent weekly reporting tied to profit, not just ROAS
DSP management
We manage and scale Demand-Side Platform advertising in-house to make your off-Amazon marketing work harder.
Amazon DSP lets you reach shoppers across the open web, Prime Video, Twitch, Fire TV, and Amazon-owned properties using Amazon’s first-party shopping data. We build retargeting audiences from your own traffic, prospect into lookalike and in-market segments, and connect the spend back to on-Amazon conversions – so upper-funnel budget shows up as measurable sales lift.
additional amazon growth services
International Expansion
Launch and localize your catalog across Amazon marketplaces worldwide. We currently support brands across 12 global markets, including the USA, Canada, Australia, UK, Mexico, Brazil, Germany, France, Italy, India, Africa, and Japan.
Business Development Consulting
Strategy for the long game, not just this quarter's ranking. We work with founders and leadership on channel strategy, pricing and MAP policy, distributor and 3P reseller control, wholesale versus direct decisions, and exit readiness – building an Amazon business that's durable and, when the time comes, sellable.
Our Process
We aggressively go after your competition.
This is the process behind every one of Pirawna's Amazon marketing services.
1
Optimize.
We reverse-engineer the conversion funnel by optimizing for conversion first, then traffic second to maximize your marketing capital.
2
Target.
We aggressively bid on top competitor keywords using data-driven targeting and steal their market share.
3
Attack!
Aggressively attack competitor brand keywords to drive revenue by re-directing conversions away from competitor brands.
Frequently Asked Questions
What Amazon marketing services does Pirawna offer?
Pirawna offers Amazon account management, account setup, PPC and DSP advertising, international expansion, and business development consulting, all under one team.
Do I need to already be selling on Amazon to work with Pirawna?
No. Pirawna’s account setup service helps brands launch on Amazon for the first time, while account management and advertising services support brands already selling.
How do Pirawna’s Amazon marketing services work together?
Each service is built to connect: account setup gets your store live, account management keeps it running, and PPC and DSP advertising drive the traffic and sales growth on top.