Our Clients Face Unique Challenges
Before working with pirawna, the client faced several challenges that prevented them from scaling on Amazon. Their sales had plateaued, and they were unsure how to strategically allocate ad spend or how to effectively dominate competitor spaces on Amazon. Recognizing the need to expand their reach on Amazon, they saw an opportunity to accelerate growth by acquiring new customers and increasing brand visibility. They were seeking guidance on how to optimize their Amazon strategy to scale efficiently and take advantage of untapped opportunities within the platform. With the right expertise, they knew they could reach the next level of success.
Getting Results
Pirawna implemented a comprehensive growth strategy that began with a full conversion optimization rate sprint, which included updating the brand’s imagery and copywriting to enhance product visibility and appeal. Pirawna also restructured the client’s advertising budget, eliminating inefficient spend and redeploying capital toward acquiring new customers and dominating competitor keywords and ASINs. Within just 6 months, the results were dramatic: the client’s sales increased by 330%, driven by improved conversion rates and a shift in focus to new customer acquisition. By the 12-month mark, sales had grown by an impressive 373%, while the ad budget was reduced by 16%, optimizing the return on investment. Pirawna’s strategy also boosted the client’s Subscribe and Save program, growing subscriptions by 14x in one year. Ultimately, this transformed Amazon into an incremental sales channel, allowing the brand to reach customers who were previously unfamiliar with their products.
