Pirawna launched a comprehensive growth strategy that addressed both the client’s immediate and long-term needs. Through a Catalog Optimization Sprint and content optimization, Pirawna ensured the client’s Amazon listings were fully optimized to capture organic traffic and rank highly in both PPC and organic search. A synchronized approach to TikTok and Amazon PPC was implemented, driving a seamless flow of traffic between platforms. Pirawna also managed inventory forecasting to prevent stockouts and prepared operations for the anticipated sales surge from TikTok campaigns.
Within 5 months, the client saw their revenue skyrocket by 520%, with a 2x increase in ROAS. Pirawna’s refined ad strategy also resulted in a 13% decrease in ad budget while sessions increased by 6x. By launching DSP, Pirawna helped the client quickly generate $150,000/month, while a newly launched product achieved $30,000 in revenue within the first two months.
The results didn’t stop there. By month 4, sales had increased by 4x, growing to 6x by month 5, all while MAPS decreased and customer engagement surged. The repeat customer base grew by 4.5x, with these loyal customers spending 3x more than new buyers, driving long-term revenue growth and customer retention. Pirawna’s expertise empowered Nello to fully capitalize on their advertising momentum while preparing their business to thrive as they scaled.
