Some Sellers Fail. Here’s Why.

Pirawna launched a 30-day innovation sprint to provide actionable recommendations. This included comprehensive market research across multiple categories and subcategories, leading to recommendations on product functions, flavor profiles, and packaging designs. We identified five product functions and developed unique flavors based on ingredient search volume and market opportunity. Within just two months, the brand achieved an impressive $80,000 monthly run-rate, despite having no off-Amazon marketing support or a dedicated website. However, the product started to deteriorate if not consumed within three months, leading to poor reviews and a declining sales trend. Despite this, the client resisted our recommendations to stop selling and return to formula testing. Instead, they demanded unethical tactics, such as creating fake reviews to offset negative feedback—an approach we refused to take. Pirawna conducted sentiment analysis and recommended either reformulating the flavors or halting sales entirely to resolve the quality issues. These recommendations were ignored. 4. Why They Failed The client’s refusal to take corrective action was their ultimate downfall. By ignoring product quality issues and pushing for unethical marketing practices, they sealed their brand's fate. Pirawna stood firm in its commitment to ethical business practices and eventually severed the partnership when the client continued to ignore our expert advice. They failed to address product flaws when identified, and Chose to push ahead with a product that received consistent negative reviews. The client’s unwillingness to adapt led to a substantial decline in both sales and reputation.