Successfully Integrating DSP and TikTok with strong ad campaigns
Meat Snacks Brand
A growing brand in the meat snacks industry, joined Pirawna in June 2023 after recognizing the need for a specialized partner with expertise in Amazon and TikTok marketing. Previously, the client worked with an agency that facilitated their entry into brick-and-mortar retail but lacked the knowledge necessary to thrive in eCommerce. The client saw Pirawna’s aggressive, data-driven approach as the ideal fit to help them reach their ambitious goals, particularly in highly competitive digital platforms. With Pirawna’s support, the client has achieved significant success, reaching the Top 50 Best Sellers in their category.
Our Clients Face Unique Challenges
Prior to working with pirawna, the client faced several hurdles as they navigated eCommerce growth. They needed help managing tight inventory and cash flow, challenges amplified by the high cost of goods (COGS) due to the meat-based nature of their product. In addition, the client was unsure of how to unlock desired growth on Amazon and TikTok, particularly with limited experience on these platforms. They were also seeking to move from vendor central to seller central to take greater control of their business strategy and sales operations. The client needed a partner who could help them overcome these challenges while capitalizing on the growth opportunities present in the marketplace.
Getting Results
pirawna implemented a strategic, multifaceted approach to drive the client’s growth. By focusing on offensive ad spend to acquire new customers, Pirawna supplemented Amazon efforts with TikTok ads and built out a TikTok Shop to further engage audiences and drive traffic to Amazon. In addition, Pirawna transitioned the client from vendor central to seller central, allowing for a more optimized business strategy tailored to eCommerce growth. This strategic shift gave the client greater flexibility in managing inventory, pricing, and customer engagement.
Pirawna also launched DSP (Demand-Side Platform) campaigns to boost visibility and further drive traffic to Amazon, along with an awareness campaign that capitalized on popular market trends. These efforts resulted in remarkable success: the client’s sales doubled in just 8 months, with a 274% increase in repeat customers. Despite the aggressive push, the marketing budget remained below 16% of sales, while the conversion rate increased by 6%.
Pirawna's strategies led to a 2.3x increase in revenue and a Top 50 Best Sellers Rank in the client's category. By leveraging their diverse product lineup with targeted ad campaigns, pirawna maximized the impact of their efforts across multiple channels. The client’s growth was not only sustained but amplified, with repeat customers spending more and conversion rates reaching 26%. The client has repeatedly emphasized that none of this growth would have been possible without Pirawna's expertise, especially given the tight marketplace and conservative advertising budget they were working with.
