pirawna implemented a strategic, multifaceted approach to drive the client’s growth. By focusing on offensive ad spend to acquire new customers, Pirawna supplemented Amazon efforts with TikTok ads and built out a TikTok Shop to further engage audiences and drive traffic to Amazon. In addition, Pirawna transitioned the client from vendor central to seller central, allowing for a more optimized business strategy tailored to eCommerce growth. This strategic shift gave the client greater flexibility in managing inventory, pricing, and customer engagement.
Pirawna also launched DSP (Demand-Side Platform) campaigns to boost visibility and further drive traffic to Amazon, along with an awareness campaign that capitalized on popular market trends. These efforts resulted in remarkable success: the client’s sales doubled in just 8 months, with a 274% increase in repeat customers. Despite the aggressive push, the marketing budget remained below 16% of sales, while the conversion rate increased by 6%.
Pirawna's strategies led to a 2.3x increase in revenue and a Top 50 Best Sellers Rank in the client's category. By leveraging their diverse product lineup with targeted ad campaigns, pirawna maximized the impact of their efforts across multiple channels. The client’s growth was not only sustained but amplified, with repeat customers spending more and conversion rates reaching 26%. The client has repeatedly emphasized that none of this growth would have been possible without Pirawna's expertise, especially given the tight marketplace and conservative advertising budget they were working with.
