Meet Our Team

Miki, co-founder of pirawna with Jed, swapped spreadsheets for startups, using her sharp skills in project management and financial planning to help build the business from scratch—all while juggling 2 sets of twin toddlers. The financial rock and multitasking maestro behind pirawna’s success, Miki’s grit and smarts turned chaos into thriving commerce. She’s skilled at pottery, and enjoys her gym time, goldendoodle, and spending time her 4 girls.

Mitch is entrusted with the strategic oversight of 120+ Amazon businesses, collectively generating an impressive annual revenue of +$500 million. Mitch’s expertise lies in navigating the complexities of the Amazon marketplace, optimizing operations, and implementing strategies that consistently contribute to the remarkable success of these ventures.

In her 5+ years at pirawna, Jordan has worked in almost every Amazon category, and has since developed a speciality in health, beauty & personal care. In 2021, she moved to San Diego to aid pirawna’s internal growth. Today, she leads our San Diego team and manages select top-tier clients. In the moments she’s not thinking about Amazon, she spends her time skiing, making Japanese food, and spoiling her cat Eevee.

Nate, pirawna’s Chief Revenue Officer and head sales guy, knows how to close deals and crack jokes in equal measure. With a background in accounting, he’s got the numbers game locked down, but his true passion lies in connecting with people—and maybe catching waves. A proud dad of three and a fan of surfing and lobster diving, Nate brings energy, humor, and drive to keep pirawna riding high.

In the 6 years she’s been with the team she’s done all things Amazon, but she specializes in grocery, pet, and beauty categories. Maddie assists new clients in onboarding smoothly and efficiently. Maddie moved to Dallas to support the growth of the Dallas HQ and works closely with Mitch in leading the Texas team. In the moments she’s not thinking about Amazon, Maddie spends time with her dog, our Chief Dog Officer, Titus!

With 8+ years at pirawna, Shaina has done it all in the Amazon ecosystem! She thrives on growing revenue & profit for brands + aggressively attacking competitive marketplaces with intelligence, energy, and cutting-edge strategies. Shaina is also our resident meme queen, can play piano with her elbows, and will challenge anyone to a friendly typing speed competition!

With 6+ years at pirawna, Ryan has seen it all, done it all, and crushed it all in the Amazon ecosystem! He is a revenue-growing, competition-slaying machine armed with strategies so sharp they’d make a Samurai jealous. Now, he is diving into the dark side, connecting with brands and showing them why partnering with pirawna is their ticket to Amazon Success. If you are ready to TAKE OFF on Amazon, Ryan’s got you covered.

Meet Kevin Lillicrop, VP of Marketplace Strategy! Kevin brings a wealth of experience to the table and heads up our lively team in sunny San Diego. With a knack for turning the ordinary into extraordinary, he’s the strategic force behind multiple brand success stories. From sports nutrition to beauty, grocery, dog supplements, and workout equipment – Kevin’s been there, done that, and made it all a blast!

Jessica has dabbled in nearly every category, but specializes in Health & Wellness and Grocery. She has a strong background in project management that she utilizes to take her clients to the next level. Jessica manages a varied portfolio and assists with team development. When she’s not at work, you can catch Jessica country two-stepping with her husband, hitting the gym, and exploring the outdoors with her pups.

With 6 years of Amazon experience, Michelle skillfully manages client interactions at Pirawna, tailoring strategies to meet diverse needs across all brand categories she works with. A born and raised Texan, she cherishes family time, loves tex-mex, cheers for the Texas Rangers, and loves Friday night football.

Zak brings 4+ years of e-com expertise from platforms such as Amazon, Walmart, Wayfair, Overstock, and more! Zak has experience in a multitude of product categories and always showcases a proactive approach to exploring emerging markets while also staying current with industry trends. Beyond work, Zak values time with his German Shepherd, Maya, and enjoys activities like tennis and watching basketball.

Sandra, Director of Marketing at Pirawna, has been enhancing SEO and content from the San Diego office for 5 years. Originally from the Boston area, she loves skiing, live music, hot yoga, and sipping on Dunkin’ Donuts iced coffee.

Hannah’s the chameleon of pirawna! As Director of Finance, she wears all the hats and keeps the administrative side running. She has a background in Hospitality/Administration, loves to make employees feel appreciated, and keeps the office organized. During her off hours Hannah can be found going for a jog, hitting the gym, or tackling a 1000-piece puzzle.

Meet Jessica, Executive Assistant to the CEO. She has been an executive assistant for 4+ years and thrives in providing seamless support to high-level executives. At Pirawna, she manages the CEO’s day-to-day operations, ensuring efficiency and organization at every turn. Outside of work, you’ll find her traveling. And when she’s not busy with that, she’s likely enjoying quality time with her pup, Bentley.

Blake is based in Fort Worth, TX. He brings over 5+ of experience as a top e-commerce growth strategist, with a focus on scalable strategies, tactical execution, and long-term brand growth. Before joining pirawna, Blake held a wide range of roles, including Firefighter/EMT, Ranch Hand, IT Manager. Blake’s favorite job title is “Dad” and “Coach” to his son. Outside of work, he enjoys competitive bodybuilding, sports, outdoor adventures, and spending time with his family.

In the 2 years he’s been with the team, David has taken on all backend operations tasks and frontend marketing strategy. He specializes in apparel, supplements, and grocery products. David manages a portfolio of brands, coordinating logistics, listing optimization, and advertising strategy for his clients. David is based out of La Jolla, CA and loves to spend time outdoors and cheering on the San Diego Padres and Aztecs.

Bella specializes in the grocery, fitness, and health & wellness categories. She excels in all operational tasks, ensuring accounts maintain good standing while also strategizing for optimal growth. Originally from Orange County, Bella relocated to San Diego to attend the University of San Diego, since then, she has fallen in love with San Diego and has no plans to leave anytime soon!

Mariah is a Brand Growth Strategist here at pirawna with an extensive background in site merchandising and social media marketing. She is an Ex-Amazonian of 2 years, fashion and beauty aficionado, and a lover of all things creative. Mariah takes a passionate and collaborative approach to growing the brands her clients’ brands – because success is always better when shared.

Experienced dude specializing in e-commerce optimization and efficiency improvements. Expert in driving sales growth and streamlining operations.

Hailing from Taipei, Taiwan, she brings 6+ years of digital marketing agency experience to the Dallas office. At pirawna, Stacey orchestrates comprehensive strategies on Amazon, overseeing seamless brand/product launches, optimizing ad campaigns, conducting in-depth market analyses to uncover new opportunities, and driving the ramp-up of sales for a successful and impactful presence on the platform.

Samantha, based in Houston, TX, is a seasoned marketing professional with experience in global brand management and digital marketing. Having worked at Thrasio and Estée Lauder, she specializes in e-commerce strategy & performance marketing. Originally from South Africa, Samantha brings a multicultural perspective to the team. In her free time, she enjoys walking her two Italian greyhounds through the Houston bayous.

Ron brings 5+ years of experience in e-commerce primarily focused on Amazon. He uses his background in analytics to develop strategies and drive growth for the brands he works with. Outside of work, he loves to spend time with family and friends, travel and golf.

Casey is the newest Senior Brand Growth Strategist at pirawna. He spent 7 years at HP as a Senior Portfolio Manager, focusing on strategy and planning. Prior to HP, Casey worked in finance at Walmart and samsclub.com in Bentonville and San Francisco. A proud US Army veteran, he earned his MBA from Notre Dame and an Economics degree from BYU-Idaho. Outside work, he enjoys outdoor activities with his wife and four kids.

Nate is a Michigan-based Senior Brand Growth Strategist at Pirawna, helping brands scale on Amazon with strategy and execution. With 7+ years in eComm, he’s led strategic accounts across Amazon, corporate sales, government contracts, and international markets. Growth-focused and collaborative, Nate brings energy. Outside work, he’s into bikes, the outdoors, good whiskey, and time with his new family.

In Cassie’s time at pirawna, she’s worked with some of the biggest names in the Sports Nutrition and Grocery spaces on Amazon! She loves pairing her knowledge on the backend with her passion in advertising and communications to amplify brands’ by leaving a lasting impression. A proud Texan and die-hard Ole Miss fan, Cassie brings that Southern charm and infectious energy to every project.

Ryan is a Brand Growth Strategist at pirawna. He brings in years of experience with a background in marketing. He works closely with David in supporting his varied portfolio of clients by managing product listings, streamlining marketing initiatives, and coordinating logistics to ensure seamless operations. Ryan is based in our San Diego office and enjoys watching sports and playing golf every weekend.

Kaileen focuses on boosting visibility, streamlining ops, and ensuring proactive issue resolution to optimize your accounts for sustained growth and success. She’s looking forward to embarking on this journey together to unlock the full potential of your Amazon presence. Kaileen recently moved to our Dallas office and in her time not thinking about Amazon, she enjoys getting outside with her dog Gunther!

Christian comes with a background in business supply chain and operations, as well as certifications in project management and data analytics. Working seamlessly with Tanner, Christian ensures the completion of vital tasks such as inventory management and detailed reporting to assist clients on a path of continuous growth. In his downtime, Christian finds joy in cooking, playing sports, and exploring new destinations.

Andrew Gonzalez is a Brand Growth Strategist with 3 years of e-commerce experience, excelling in campaign strategies on Amazon, Google, and more. Passionate about Digital Marketing, he stays informed through podcasts and newsletters. Outside work, he enjoys time with family, Formula 1, and exploring DFW eateries.

Shreya is a media marketing and communications professional with a diverse industry background. Currently a Brand Growth Strategist at pirawna’s Dallas office, she brings expertise and enthusiasm to our team! Outside of work, Shreya enjoys traveling, painting, and relaxing with a good movie.

Mike brings 10+ years of experience in Amazon, digital marketing, and eCommerce to his role as a Brand Growth Strategist. His background includes hands-on experience growing sales on Amazon, Shopify, and DTC channels, with a strong focus on data-driven decision making and customer acquisition. He’s passionate about helping brands punch above their weight class on Amazon — and when he’s not in strategy mode, you’ll find him hanging with his 7 kids or hunting down the next high-protein breakfast idea.

I’ve been working in the ecommerce space for the past seven years, starting on the brand side before moving into the agency world three years ago. I love the fast-paced nature of the industry and the fact that no two days are ever the same. I live in beautiful Carpinteria, CA with my girlfriend, our three dogs, and a cat. Outside of work, I’m passionate about jiu jitsu and love spending time in the kitchen. When I’m not working or training, you’ll usually find me at the beach, cooking up something fun, or relaxing at home.

Emily’s focus lies in driving growth, particularly in the Supplements, Sports & Nutrition, and Beauty categories. Originally a Texan through and through, she’s spent most of her life soaking in the vibrant culture of the state. Beyond the world of strategy, you’ll find her on the golf course, tearing up the dance floor with some country moves, or cherishing quality time with friends and family.

Caroline assures the overall health of each account on Amazon through catalog management, data harvesting and reporting. Caroline is based in San Diego and works alongside Jordan to help clients navigate the maze that is Amazon! In classic San Diego fashion, Caroline spends her time outside of Amazon going on long walks, roller skating on the boardwalk, and going to the beach!

In her tenure with the team, Annie has seamlessly navigated the intricacies of both Amazon and Walmart. Responsible for tackling daily challenges such as inventory management, account monitoring, and reporting, Annie collaborates closely with Zak to ensure clients are guided expertly on their growth journey. Beyond e-comm, you’ll find Annie indulging in her passion for hiking, snowboarding, and reading!

With a robust history in customer service, she excels at ensuring clients needs are met. With a keen eye for detail, she is committed to elevating your sales, optimizing performance, and enhancing client satisfaction. Beyond work, Vivian finds joy in reading, thrifting, and hitting the slopes for some skiing adventures!

Meet Austin Richmond, a Marketplace Ops Specialist at Pirawna! With 2+ years of diverse marketing experience spanning various fields and industries, Austin brings a wealth of knowledge and the ability to delve deep into each company he works with. Beyond his professional endeavors, Austin loves spending time with his wife, Sophie and their new daughter, Sage.

A seasoned marketing professional, Lacey made the move from Virginia to Texas, bringing over 12 years of experience. With a specialization in graphic design, she is passionate about leveraging creativity to drive impactful marketing strategies and dedicated to taking listings to the next level. When not immersed in digital marketing efforts, you’ll often find Lacey on a Texas dance floor, two-stepping the night away.

Heather is the backbone of our office operations, ensuring everything runs smoothly and efficiently. She takes care of organizational tasks, administrative duties, and keeps our snack supplies well-stocked. She’s always ready to assist wherever needed. Outside of work, she enjoys spending time with her family and taking care of her four kids.