what is Amazon advertising?
Amazon Advertising is a suite of tools and strategies designed to help sellers grow their brand, increase visibility, and drive customer acquisition. It includes Pay-Per-Click (PPC) campaigns within the Amazon marketplace and Demand-Side Platform (DSP) advertising, which allows businesses to advertise off-Amazon and retarget potential customers across the web.
Advertising on Amazon is a dynamic process—competition is fierce, and the landscape changes quickly. That’s why simply running ads isn’t enough. To succeed, sellers need a well-optimized strategy that drives both immediate sales and long-term growth. With our expertise, we fine-tune your campaigns to outperform competitors, reduce inefficiencies, and grow profits sustainably.
Pirawna’s Amazon Advertising service covers everything from campaign setup and optimization to advanced scaling and management strategies. Whether you’re focused on bringing in new customers or keeping existing ones engaged, we ensure your ads are optimized to generate the highest returns while minimizing wasteful spending.
PPC scaling
We manage and drive your Pay-Per-Click advertising strategy to drive customer acquisition and keep consumers in the funnel.
DSP management
We help manage and scale Demand-Side Platform (DSP) Advertising to make the most of your off amazon advertising efforts.
turn traffic into profit with Amazon ads
pirawna excels at creating high-converting campaigns to outshine the competition and grow your bottom line.
why does my business need Amazon advertising?
Amazon’s marketplace is more competitive than ever, with new brands entering every day. Without a robust advertising strategy, your products may never reach potential customers. Amazon Advertising bridges that gap by increasing your visibility, improving click-through rates, and attracting buyers who are actively searching for products like yours.
Here’s why Amazon Advertising is essential for businesses looking to scale:
Drive Customer Acquisition
Amazon advertising places your products in front of highly qualified buyers. Sponsored Product Ads and Sponsored Brand Ads help increase product visibility and attract new customers who are ready to purchase. Without PPC campaigns, your listings can get lost in the noise, resulting in fewer sales and missed opportunities.Keep Customers Engaged and Retain Market Share
Advertising isn’t just about finding new customers—it’s about keeping existing customers engaged. Retargeting campaigns via DSP help maintain customer interest and bring them back to your products. With smart advertising, we help keep consumers in the funnel from awareness to conversion, ensuring repeat purchases and sustained growth.Compete and Win Against Rivals
In competitive categories, having an optimized advertising strategy is crucial to dominate keyword bids and competitor ASINs. If you don’t control ad placements, your competitors will. With our expertise in PPC and DSP management, you’ll outperform rivals and increase your market share.Lower Ad Spend with Better Optimization
Running ads isn’t enough—you need optimized campaigns that reduce wasted ad spend. Many sellers overspend on ineffective campaigns, reducing profitability. We identify underperforming campaigns and reallocate resources to high-converting ones to ensure your advertising efforts generate maximum ROI.Expand Your Reach Beyond Amazon
While most sales may happen on Amazon, off-Amazon advertising through DSP is essential to retarget potential customers and increase brand awareness. Our DSP strategy allows your ads to appear across the web on premium websites and apps, bringing customers back to Amazon for the final purchase.Scale Profitably Without Losing Control
Many sellers struggle to scale their ad campaigns effectively. Scaling too fast leads to inefficiencies, while scaling too slowly results in missed growth. We manage the delicate balance of scaling, ensuring that every dollar spent on advertising produces profitable and sustainable growth.
what's included in Amazon advertising with pirawna?
Our Amazon Advertising service offers a comprehensive, end-to-end solution to ensure your campaigns are not only effective but optimized for growth. Here’s what’s included:
1. Advertising Campaign Setup and Optimization
- Sponsored Products, Sponsored Brands, and Sponsored Display Ads setup
- Keyword research and targeting for maximum visibility and conversions
- Campaign structure optimized for scalability and performance tracking
- A/B testing of ad creatives and bid strategies
We ensure your ads are designed to meet your goals, whether that’s customer acquisition, higher conversion rates, or both. Our setup process focuses on building campaigns that can be scaled effectively over time.
2. PPC Scaling and Strategy Management
- Continuous bid management to control ad costs
- Advanced PPC scaling strategies for profitable growth
- Competitor ASIN targeting to capture market share
- Regular performance audits to eliminate underperforming campaigns
PPC scaling is critical for staying competitive in the Amazon marketplace. We monitor your campaigns daily, adjusting bids and targeting strategies to drive new customer acquisition and keep consumers engaged in the funnel.
3. DSP (Demand-Side Platform) Management
- Custom audience targeting across Amazon and third-party platforms
- Retargeting campaigns to bring back potential buyers
- Ad placements on premium websites, apps, and Amazon-owned platforms
- DSP reporting and optimization to maximize off-Amazon traffic
Our DSP campaigns extend your advertising reach beyond Amazon, ensuring your brand stays top of mind for customers throughout their buying journey. By synchronizing PPC and DSP efforts, we create a seamless strategy that drives traffic and maximizes conversions.
4. Competitor and Market Analysis
- In-depth competitor research to identify market trends and opportunities
- Tracking competitor ad spend and keyword performance
- Real-time adjustments to campaigns based on competitor actions
Understanding your competition is critical in the fast-moving world of Amazon. We stay ahead of industry trends, allowing us to pivot quickly and adjust your campaigns based on shifts in the marketplace.
5. Performance Reporting and Insights
- Detailed reports on campaign performance, ROI, and ad spend
- Insights into keyword performance and customer behavior
- Transparent reporting to keep you informed and involved
Our reporting process ensures that you’re always up to date on how your campaigns are performing. We provide actionable insights that help you make informed decisions and drive long-term growth.
ready to dominate Amazon with expert advertising?
Don’t let competitors outbid or outmaneuver you. Our expert team ensures that your advertising strategy drives customer acquisition, increases conversions, and builds sustainable growth. We help you scale profitably while keeping ad spend under control.
Contact us today to learn how our Amazon Advertising service can unlock your business’s full potential and deliver the growth you’ve been looking for.
