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What Should I Look for When Choosing an Amazon Advertising Agency?

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Introduction

Advertising on Amazon has never been more important. With millions of sellers competing for visibility, winning requires more than uploading products in Seller Central. Success comes from mastering PPC ads, DSP, marketing strategy, and growth services — and for many brands, that means partnering with the right Amazon advertising agency.

But with so many agencies out there, how do you know which one is best for your business? Let’s break it down.

1. Deep Amazon Expertise (Not Just General Marketing)

Running Amazon ads is not the same as running Google or Meta campaigns. Look for an agency that specializes in Amazon PPC, DSP, and advertising strategy. They should understand:

  • Sponsored Products, Sponsored Brands, Sponsored Display
  • Amazon DSP (demand-side platform) for retargeting and off-Amazon audiences
  • ACoS, TACoS, and profitability tracking
  • How ads tie into organic ranking and listing optimization

Pro Tip: Agencies that focus only on traffic, but ignore listing optimization in Seller Central, can waste your budget!!

2. Conversion-First Strategy

The best agencies don’t just drive traffic; they make sure your product pages convert. This means:

  • Optimized titles, bullets, descriptions, and A+ content
  • Professional imagery and videos
  • Keyword-rich listings aligned with PPC ads
  • Reviews and ratings management

An agency should prioritize conversion rate first, then scale traffic.

3. Transparent Reporting & Data Access

When you invest in paid advertising, you deserve full visibility. Ask potential agencies:

  • Do they provide clear dashboards with ACoS, ROAS, sales growth, and DSP performance?
  • Do they share raw data from Seller Central and Amazon Advertising Console?
  • Can you track both organic and paid growth in one place?

Transparency ensures you’re not just paying for ads — you’re paying for measurable results.

4. Scalable Services for Growth

Choose an agency that can grow with you. Today you may need PPC ads management, but tomorrow you may need:

  • DSP campaigns for retargeting and brand awareness
  • International marketplace expansion
  • Brand store design & creative assets
  • Strategic account management

The best Amazon agencies are partners for long-term growth, not just short-term ad campaigns.

5. Proven Track Record

Don’t just take their word for it — ask for:

  • Case studies of brands like yours
  • Before/after ad performance comparisons
  • Testimonials from sellers or brands they’ve helped
  • Recognition in Amazon advertising circles

A reliable agency should be able to show data-driven proof that their strategies lead to real revenue growth.

Frequently Asked Questions

At Pirawna, we’ve built our reputation as one of the best full-service Amazon marketing agencies by focusing on what

  1. How much should I spend on Amazon ads?
    Your budget depends on your category, competition, and growth goals. Many brands start at 20–30% of revenue on PPC ads, higher on peak seasons, then adjust based on ACoS and profitability. An agency like Pirawna ensures spend is optimized for sales growth, not just clicks.
  2. What’s the difference between Amazon PPC and DSP?
    – PPC (Pay-Per-Click): Sponsored ads you see directly in Amazon search results and product pages.
    – DSP (Demand-Side Platform): Programmatic ads that allow retargeting and reaching audiences both on and off Amazon.
    Top agencies combine PPC + DSP for a full-funnel growth strategy.
  3. How do I know if an agency is right for my business?
    Look for transparency, case studies, and whether they understand your brand’s specific goals. Avoid agencies that only “run ads” without improving listings, creative, and conversion rates.
  4. Can an Amazon advertising agency help new sellers?
    Yes — a good agency helps both startups and enterprise brands. New sellers benefit from guidance on listing optimization, keyword research, and ad strategy before scaling spend.
  5. What results can I expect from Amazon advertising services?
    With the right strategy, you can expect:
    – Increased visibility and keyword ranking
    – Higher sales velocity
    – Improved ACoS and TACoS over time
    – Stronger brand presence against competitors
    – Getting some traffic and sales from competitors’ branded keywords

Conclusion

Choosing the right Amazon advertising agency can make the difference between wasted ad spend and explosive sales growth. Look for deep Amazon expertise, a conversion-first strategy, transparency, scalability, and a proven record of results.

If you’re serious about scaling your Amazon ads and maximizing ROI, Pirawna is the partner you can trust.

👉 Learn more about Pirawna’s services

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