Celebrity and Influencer Collabs for Explosive Prime Day Results

Prime Day is the biggest day of the year for pirawna and our Amazon sellers. We are ecstatic to share with you one of our many wins from Prime Day. Collaborating effectively with our client C4 helped turn Prime Day into our BIGGEST BRAND MOMENT OF THE YEAR!

The Challenge

Prime Day live streams are an invaluable tool for Amazon sellers. We were able to reach an audience of 100M+ consumers on Prime Day by utilizing Amazon Live. Here are a few things we learned this year: Ensure advertising budget remains between 8pm and midnight when everyone else runs out of budget Spend more time in the lead-up Allocate more budget early on

Getting Results

All Amazon marketing efforts made by the collective team helped drive over 700M impressions on Prime Day alone! These 700M impressions include coordinated efforts between ambassadors, affiliates, media, Instagram and TikTok partners. We achieved a 70% increase in Prime Day sales YoY. We enlisted the help of Kevin Hart on both Amazon Live and TikTok to drive consumer engagement and awareness. His energy and character helped in getting our products featured on the Amazon home page 5 times through Prime Day. Amazon definitely loved the energy he brought to the room. We also enlisted Barstool Sports to post on IG stories. Utilizing IG stories and linking directly to the discounted offer is a great way to drive off-Amazon traffic to the product listing. Utilizing the brand referral bonus resulted in a 10% discount on referral fees for this traffic. Through our combined efforts detailed above, we are currently sitting as the #1 Best Seller in the Pre-Workout category, while dominating 50% of the top 10 Best Sellers in the category. We achieved the #1 Best Seller in aminos with #XTEND – dominating 40% of the best sellers. We achieved the #2 Best Seller in energy drinks with #C4Energy beating other top players in the category such as Red Bull and Monster Energy. We achieved #2 Best Seller in the fat burners supplement with #Cellucor.