pirawna is entering its next chapter with the same Amazon-first focus, team, and leadership — now supported by enterprise-grade capabilities designed to scale what already works.
Jed Rawson, Founder & CEO — September 22, 2026
A core belief at pirawna has always been that true excellence comes from being world-class at one thing rather than average at a hundred. Over the last ten years we’ve put that belief into practice as pirawna has grown into one of the country’s leading Amazon marketplace agencies. As commerce continues to evolve, so do we.
Going forward, pirawna will operate as Power Digital’s dedicated Amazon marketplace division.
We step into this next phase of our evolution, maintaining the same leadership, team, culture, and Amazon-first mission, now supported by Power’s enterprise-grade data intelligence and measurement capabilities designed to scale what already works.
Intentional evolution
First things first, this is not an integration, nor is it a shift away from who we are. In fact, it’s the opposite.
Over the years, pirawna has chosen to specialize where others generalized. We’ve built deep expertise in catalog and listing architecture, advertising economics that hold under real margin pressure, inventory and demand planning, and the operational discipline that keeps a large catalog healthy. Today we manage more than $1.4 billion in marketplace revenue, with more than 60% of our clients posting record Prime Days and 42 brands sold for $10 million or more.
Our partnership with Power is confirmation that, when it comes to marketplace growth, specialization wins. It’s a strategic step forward, rooted in a shared belief that deep expertise is not a limitation but a competitive advantage.
Because our entire focus is Amazon, our team brings mastery of catalog complexity at scale, advertising economics, forecasting and FBA operations, and the launch and seasonal cycles that decide a year. Power complements this with consumer data and audience intelligence, advanced forecasting, and high-velocity testing that strengthen our marketplace-specific insights.
pirawna’s Amazon authority is now amplified by Power’s enterprise-grade measurement and data intelligence.
Preserving focus while expanding capabilities
Power is built as a collection of deeply specialized divisions, supported by a shared enterprise intelligence layer — data science, experimentation, measurement, and technology — designed to raise the ceiling without diluting focus.
This structure matters because it preserves what has made us an authority in marketplace growth. Specialization is an asset. With Power, we remain autonomous and deeply category-specific, while gaining access to an enterprise intelligence layer that amplifies our expertise.
That philosophy mirrors our own belief: specialization should lead, intelligence should support. Power Digital’s role is not to redefine pirawna’s expertise. It’s to extend our impact.
As a result of this partnership, we now have access to advanced, enterprise-level capabilities that strengthen marketplace outcomes across the full lifecycle, including:
- Opportunity mapping that identifies where to spend, where to scale, and where incremental share is available
- A unified data layer that connects advertising, catalog, inventory, and attribution signals into a single source of truth
- Cross-channel insight, applied to the reality that customers move between a brand’s own site, Amazon, and social commerce without distinguishing between them
This partnership gives our clients a strategic advantage, because we can apply deeper intelligence to work we’ve always done and bring greater clarity to measurement and more precision to optimization, without sacrificing the operational rigor marketplace growth demands.
While pirawna continues to bring deep understanding of Amazon, Power brings advanced measurement, insight grounded in broader consumer demand patterns, and enterprise-level conversion expertise that most competitors simply don’t have.
For brands selling on Amazon, the value of this partnership shows up before campaigns launch and remains long after the sale. Clearer insight, stronger forecasting, ongoing optimization, and continuous learning loops that improve conversion, protect margin, and compound performance over time.
What this means for brands selling on Amazon
Like everything we do at pirawna, this decision is strategic, intentional, and timely.
Marketplace growth is at an inflection point. Customers no longer move through a single channel. They move between a brand’s own site, Amazon, and increasingly TikTok Shop without registering a distinction, and they expect the experience to hold up across all three.
The infrastructure serving those brands has not kept pace. Measurement expectations are rising while signals grow more fragmented. Attribution blindness limits confidence in investment decisions. Budgets are tighter and scrutiny is higher, and brands are under pressure to make defensible decisions with incomplete evidence.
In this environment, specialization alone isn’t enough. And neither is scale without context. The future of marketplace growth requires both deep category expertise and advanced intelligence to support it.
Currently, most brands can’t clearly connect marketing activity to marketplace revenue, and most agencies can’t guide them through that complexity. Our expertise, paired with Power Digital’s enterprise-grade measurement, creates a partnership built for exactly this moment.
Same mission, but with more power
As we considered pirawna’s future, the question was never whether we should grow. The question was how to grow without compromising the principles that have allowed us to deliver results for our clients. We were not looking to be absorbed, consolidated, or diluted. We were looking for one thing: a way to increase our impact without sacrificing our focus.
That’s why we chose Power Digital. They have brought seven agencies in before us, and in each case the team stayed intact and continued to run its own business.
As Jeff Mason, CEO of Power Digital, said when the partnership was announced:
“Consumers don’t think about DTC, Amazon and TikTok Shop as separate channels. They simply shop where and how they want. Brands need a growth partner that can understand that entire journey and connect investment to business outcomes across it. pirawna and uptickk have built exceptional marketplace businesses because they understand these environments at a level few agencies do. Combining that specialization with Power Digital’s growth, data and measurement capabilities is a catalyst for reaching the end-to-end commerce vision we’ve been building toward.”
That perspective reflects how we see this next chapter as well.
Looking ahead to shape the future
Our mission remains the same: growing revenue for the brands who trust us. Our role remains the same: helping brands compete and win on the platforms where their customers actually buy. The values that have shaped our agency and our work remain non-negotiable — including the single-digit account ratios and proactive service model our clients rely on.
What changes is our ability to do that work with greater confidence and sophistication. Marketplace growth deserves specialists, and specialists deserve enterprise-grade intelligence. Together with Power Digital, we can deliver on both.
About the Author
Jed Rawson, Founder & CEO
Jed co-founded pirawna with Miki Rawson and has led the company from a specialist Amazon consultancy into one of the country’s leading marketplace agencies, working with more than 500 brands. He continues as CEO of pirawna and uptickk under Power Digital.
